The procurement and finance industry is in the midst of unprecedented and seismic transformation.
Amid rising costs, disruptive markets and mounting pressure to deliver more with less, many organisations are looking to AI to shake up operations. AI underpinned SAP Connect Day for Finance and Spend Management which was a one-day event held at The Brewery in the heart of London.
Through keynotes, fireside chats and various tracks across a diverse range of subjects, SAP offered a host of learning opportunities and knowledge sharing to take place. Attendees discovered how to gain real-time visibility and control with a unified view of financial performance and enterprise spend as well as how AI-driven planning can help with forecasting. For example, via SAP Business Suite, the organisation provides fresh, future-driven solutions to meet today’s challenges. Focused on built-in innovation, AI agents and context-rich data are embedded into SAP’s core cloud ERP and line-of-business applications. As such, this unified approach to enterprise management helps organisations scale and achieve more easily than ever before.
An underlining message from the day was the idea of “being curious” when it comes to embracing new technologies. While there was an overwhelming acceptance of technology’s influence in procurement and finance, the question remains up in the air as to how leaders can make the most of that free time to zone in on focusing on more strategic work. For leaders going forward, the winners will be who unlocks those time savings first.
Speaking exclusively to CPOstrategy at the event, Mo Ahmad, Head of Procurement, EMEA at SAP, said he wanted attendees to take the “art of the possible” away with them. “We truly feel empathy for our customers, and I mean that genuinely, because this is a journey that we’re going to all have to collaborate on,” he tells us. “We have a rich ecosystem that can help them. We have customers who are very open and willing to share their experience and their thoughts, and that means that we become a community.”
One recurring theme of the event was clear – there is no getting away from the importance of AI. As such, Rob Hall, Head of Finance and Spend Management (UK&I) at SAP said it best when he explained that failing when experimenting with AI can actually act as a competitive advantage. “Because AI is so new, you have to trial things to test them and ultimately know they’re going to fail,” he explains. “I think leaders can’t be afraid of failing because you learn from failure. I’m not saying do that in a live production environment, but do that in a test environment where you can then build on that to learn quickly before having the confidence to then put that into a live production environment. Working with customers and suppliers like SAP that manage that data in a secure, trusted environment is one way that customers can make best value from that.”
Following an action-filled day full with leadership sessions, networking sessions as well as procurement and finance tracks, David Fishwick, star of the Hollywood hit film ‘Bank of Dave’, delivered a keynote with stories of his inspirational journey that saw him create a community-focused bank to help local businesses who struggled to be granted loans from high-street banks.
Across the day, CPOstrategy spoke with a number of SAP leaders, customers and partners about how AI is helping organisations tackle their biggest challenges and enabling teams to focus on more strategic work.

LEADERS
- What is the true value of SAP Connect Day for Finance and Spend Management?
Rob Hall, Head of Finance and Spend Management (UK&I), SAP
“There are two really important things – curiosity and adapting to change. One of the main things about the sessions today is about the importance of being curious over what’s out there in the market and hearing from other customers and partners about what’s changing and what innovations there are to adopt. It is also about being adaptable to change and learning from other organisations so they can go on that change management journey themselves.”
Thomas Kaspersen, Chief Revenue Officer, Finance & Spend, SAP
“The buzz is amazing – this is what SAP Connect is about. We speak a lot about AI, but it’s about getting people together to share practices, learn from each other and evolve. I hope everyone’s super curious about leaping into the future to make sure that we have a better future than what we have today.”
Sam Palmer, Sales Manager (UK&I), SAP
“I think the real value of this event comes down to hearing and being connected with real customers using real SAP solutions to increase value within the business. It’s great to understand and hear how the products actually work, but in reality, it’s also about understanding how our customers are best using our solutions to enhance and improve their business and day-to-day lives of the employees.”
- How is AI helping customers to tackle their biggest challenges today?
Renaud Heyd, Chief Financial Officer (UK&I), SAP
“I think it’s all about data. A lot of companies own a lot of data and they know it’s sitting there somewhere in their many different systems, but they don’t get the true value out of this data. But now with AI, they really come to the next level of value creation where they can leverage this wealth of information to make more strategic decisions and serve customers better.”
Rob Hall, Head of Finance and Spend Management (UK&I), SAP
“Everyone will talk about process efficiency and making things easier and simpler. With that, there is a lot of concern around actually people losing jobs or taking jobs away from people. But I actually see it differently. If you think about when people first started emailing and the efficiency that that brought in from taking away from writing letters or faxing. Actually with AI, the improvements that can be made when it comes to strategic operations, analysing data and looking at growth and development areas for the business is tremendous.”
Thomas Kaspersen, Chief Revenue Officer, Finance & Spend, SAP
“AI itself isn’t anything new but what is new is the pace. The speed of innovation and process optimisation. The pace of how we connect, evolve and how we innovate. To give a quick example, in the past you might have needed two to three people to launch an RFP. Today, you can launch an RFP touchless. Then the AI can also select which are the suppliers that are most adequate to respond and what are some of the KPIs that they would like to have as part of that RFP. AI is becoming a native part of who we are and what we do. I’m hoping it gives us time back as people to have this conversation that we have today.”
Robert Grimes, Domain Advisor, Treasury & Working Capital Management, SAP
“It’s a very good question about AI. Is it helping them right now? I think it’s helping them to understand the art of the possible. Everyone is in a kind of cautious learning stage, but we all know that the future is AI so we are here to give them confidence that AI will be in their systems, in their solutions, and we’ll be able to deliver their AI strategy for them.”
- How are organisations moving from experimenting with AI to real use-cases and organisation-wide adoption?
Mo Ahmad, Head of Procurement, EMEA, SAP
“If I think of some of the examples that we have within our customers, by its very nature, you have to experiment in order to truly understand the value. Once you understand the value, it allows you to build upon that with the business case. There’s multiple ways of looking at that. Doing more with less is truly a big part of what everybody’s thinking about today from the CPOs and down into their teams. That being said, it’s not just about what your vendors are bringing to you. It’s also what the ecosystem can bring to you as well.
“I was on stage with Pactum and we were talking about a specific use case and unmanaged spend as well as automation of unmanaged spend. That’s a quick and easy use case where you have technology available to you today that you don’t have to build that is being used out there in the market that you can leverage directly within SAP. Equally, there are customers who are building it themselves, and we have the platform to allow them to do that, or for them to ask somebody to build it for them on the platform. Whichever way works for your business, you’ve got to be able to do all of them because the one thing that’s clear is that we need to be agile. That means that you should think outside of the box and be curious.”
Renaud Heyd, Chief Financial Officer (UK&I), SAP
“On a personal level, the things that I can’t avoid then I want to be the first. I don’t want to be last and jump on the bandwagon. By my very nature, I’m an early adopter. But when it comes to business, I think there are seven layers. I would really encourage companies to try and test it in order to have a flavour of what it is and see the potential because a lot of people are not very tech savvy, so it’s very important for them to be able to test it. I would also say trust companies like SAP who are embedding AI in their business processes. Don’t reinvent the wheel unless it is creating a unique competitive advantage because you’re the only one knowing that process. I would rather have you spend the money elsewhere and have SAP embed this AI technology in our solutions.”
Thomas Kaspersen, Chief Revenue Officer, Finance & Spend, SAP
“If you look at the Chief Financial Officer side of the house, I think one of the things we’re all speaking about nowadays is working capital. How do we make sure that we free up some of the working capital and how we work better together with the suppliers? All of these are possible due to AI, because what AI leverages is data points. The richer the data points and the richer history you have with data, the faster AI can analyse and come up with the right recommendation.
“I still feel we have to be the pilots and take the decisions. We have to be the one making sure that the AI being used and the data points being used are compliant, secure, but more importantly, is the right decision for that company at that time. But we have use cases across working capital, across treasury.
“In terms of procurement, on the sourcing side of the house, or even category management, which was the first AI use case we built within SAP, AI is left, right, and centre. Sometimes we’re just not aware of it, but hopefully it gives us time to make good quality decisions.”
PARTNERS
- What is the true value of SAP Connect Day for Finance and Spend Management?
Paige Cox, Chief Product Officer, Pactum
“I always love events like this because it’s where you connect to different industries and customers. You’re actually connecting with what technology is doing because you build things to solve problems and challenges. It means you can really understand what people’s priorities are and how businesses are transforming and with what speed. Then how does technology help them with that? I think that’s always a great place to connect with customers and partners. Events like that are brilliant because customers like to connect with other customers too.”
Vivek Jadhav, Head Of Technology, NTT Data
“This event is magnificent because I heard more about finance spend management where lots of improvement has been done in the last couple of years. Now, everyone is talking about AI and so much automation will be coming as a real-time finance costing, resolving the year-end, month-end costs as well as end-to-end integration between finance and spend management. That’s the major takeaway for me from this event.”
Steve Spencer, Regional Vice President of Sales, Northern Europe, Blackline
“A number of things actually brought us here today. We’ve got a lot of customers in the audience who have been asking quite a few questions. We actually had Anglo American presenting for us around some of the key areas that they’ve used BlackLine and gained value. We’ve got a lot of people in the market asking us these exact questions. They’re asking us questions about AI and what we do around it as well.”
- What’s it like being in the SAP ecosystem?
Paige Cox, Chief Product Officer, Pactum
“I was at SAP for a long time while in my former role as the Chief Product Officer for SAP Business Network. It feels like a little bit of a homecoming for me today. I think SAP is a great partner from an end-to-end business process and business transformation. It’s a great platform to include different technology partners like Pactum.”
Otto Haarlaa, Principal SAP Solution Advisor, SAP Center of Excellence, Blackline
“Being a SAP Solution Extension (SolEx) partner is quite special and we have such a close relationship with SAP. It’s a strength for us and our clients as well. All of our products go through SAP testing and validation. I would say we are very, very happy partners of SAP.”
Martin Mohr, Vice President Business Development & Alliances, Icertis
“We have been in the SAP ecosystem for five years now. We started as an app store partner, now an endorsed partner, and since last summer became a solution extension partner. It’s an immense network. It’s a broad customer base and a very mature customer base which is always looking for new solutions. It helps the customers to be part of this ecosystem, just driving value for the customers with contract data on the business data cloud.”
Oliver Froehlich, SAP Partner Manager Europe, Vertex
“It’s super important because we are part of the finance world and SAP is the main company in Europe running these kinds of activities. Our product itself works together with an ERP system which means SAP is by far our most important partner. It actually stands for around 50% of our business globally as well.”
- How much of a game-changer is agentic AI in procurement and finance today?
Martin Mohr, Vice President Business Development & Alliances, Icertis
“Generative and agentic AI are game-changers. In our world of Icertis, we talk about autonomous contracting. If you are a buyer and are negotiating with suppliers, what if the agent is tapping on your shoulder and saying, ‘With the same vendor, we already had a contract in other parts of the world for the same category, and we agreed on certain clauses.’ Why not actually repurpose those clauses in this agreement to benefit the company? The agents help augment buyers in today’s world to make full use of the data and to come up with the best possible contract to drive value for the organisation.”
Andrew Daley, Managing Director, Digital Procurement & Supply Chain, Edbury Daley
“I go to a lot of events and you see a lot of early case studies of companies that are at the forefront of adopting these technologies early on. Of course, vendors like SAP are giving those use cases to their prospects and their customers so they can see what’s possible. But in terms of my wider day to day work, I’m having an awful lot of conversations about what’s going to happen. It is about what that means in terms of the evolution of the skillset for procurement, what that means in terms of job roles changing as AI does some of the heavy lifting. What that’ll mean when you change those future roles for operating models as well.
“There are lots of conversations that we’re having right now as people step into an area where we’ve never really done this before. We’ll almost make it up as we go along in a new and exciting way. Those are the sort of discussions where people are coming to me asking me how a job role is going to change, what does that mean for skills and lots of conversations with people about future operating models.”
CUSTOMERS
- What is the true value of SAP Connect Day for Finance and Spend Management?
Chris Johnston, Head of CFO Advisory – EMEA, SAP
“I hope you can see how amazing it is today with the number of customers that we’ve got here talking to each other. No matter the session, they are going to be really useful for people. The biggest value is the networking possibilities that people have, the opportunity to talk with people who’ve got the same challenges that they’ve got on and learning from each other about how they’re coping with each of those challenges. On top of that, there are all the sessions where we’re going to be able to talk about the future, talk a little bit about the roadmap of what’s coming next and what they can expect. I think the most important thing is the chance for people to learn from each other around how each of them are dealing with the challenges.”
Vicky Hinchliffe, Director of Procurement and Financial Service, Cadent Gas
“I’m a big fan of AI and how it can help and support the rest of the team. I think the skills and capability to support AI is really important. What we’ve learned today is more around how AI will come in and help support procurement and financial services. It is about how we can simplify the way we work and give us some time to do more strategic thinking.”
Pamela Salisbury, Global Digital Procurement Lead, Carlsberg Group
“The reason I’ve come here today is because procurement is changing at such a rapid pace at the moment and especially with AI. For organisations like ours that are modernising procurement, events like this are a great opportunity to learn from peers and see emerging solutions as well and exchange ideas on where the function is heading.”
- What are the biggest challenges you’re facing in procurement or finance today and how can/is AI helping you overcome them?
Andrew Croston, Group Procurement Director, Manchester Airports Group (MAG)
“Our purchase-to-pay is a good example of that. Now people call things different, source-to-contract, source-to-pay, whatever you want to call it, but some of our P2P is suboptimal. So we’re looking to refine some of that and really get some better outcomes.”
Rachael Pemberton, Deputy Director of Procurement, North Bristol NHS Trust
“I think one of the biggest challenges we’ve got, particularly within the public sector, is around cost savings. Money is really, really tight and we need to make sure that we’re doing the right thing best for our patients and putting the patient first. By being able to use AI to drive some efficiencies, whether that’s like tactical buy-in or whether that’s even in the patient pathway to really reduce some of the paper-led work we’ve got. That really supports the 10-year plan that the NHS has got and AI is becoming really, really pivotal to that.”
Pamela Salisbury, Global Digital Procurement Lead, Carlsberg Group
“The biggest challenges that we’re seeing are around data, data visibility and fragmented systems. We’re a big global company and we’ve got lots of different ERPs and even different source-to-pay solutions. I’d say the third one would be limited capacity within our procurement teams as well. AI and digital tools can help address all of those things and where we’re looking into at the moment.”
- As AI frees up all this time, how important is it that leaders reinvest that time back into more strategic work?
Adam Brown, former Global Director, Procurement Technology Platform Lead, Maersk
“It’s absolutely critical. AI doesn’t create value by saving time, it creates value by what you do with that time saving.
“Anyone can open ChatGPT, Claude or Gemini and get an answer. That’s the easy part. I find the real value comes from understanding how to use these tools properly, how to push them, combine them, and layer them together to augment your own thinking, not just automate it. That means learning how to optimise your personal use of AI, where to apply it, how to orchestrate it, and how to get the absolute maximum out of it. That takes knowledge, training and genuine curiosity.
“The difference we’ll see is simple, some organisations will do the same work slightly faster, others will fundamentally change how they work altogether.”
Vicky Hinchliffe, Director of Procurement and Financial Service, Cadent Gas
“I think that’s a really important part of what we’re doing with AI. With AI, I see taking away some of the transactional activities. It’s a tool and it’s important that we remember that because people need to use that information to make those strategic decisions. It’s really important as leaders that we showcase that and actually show the benefits, not just in the procurement and financial world, but actually wider into the operational business so that it’s making a difference for customers, not just internally within procurement.”
Rachael Pemberton, Deputy Director of Procurement, North Bristol NHS Trust
“I think it’s hugely important. It is really, really critical that we don’t spend all of our time day-to-day doing this work, as you can so easily do, and enable us to have that strategic thinking. I refer it back to the NHS and the 10 year plan only by having the space and capacity to think more strategically, we’re going to be able to move and support the social value requirements, particularly of the economy of Bristol, but also the kind of value adoption of what we’re trying to do with SAP and have that head space rather than chasing that around.”
- AI in Procurement
- Events
- Events
- Host Perspectives
- Together in Events

























































































































