For supply chain leaders, ‘business as usual’ means one thing: ever-increasing unpredictability. It only took the first month of the year for a fresh round of Trump tariffs to land against a backdrop of ongoing geopolitical instability worldwide. While previously framed as ‘unprecedented’, this level of volatility has become routine. Month after month, year after year, uncertainty is the job.
While this uncertainty can make it hard to make specific predictions, what are some of the broader trends we can expect to shape the sector in the year ahead? And how can supply chain leaders prepare?
Targets
Supply chain targets are expected to be higher this year. Finance teams are demanding cost reductions, operations need faster delivery times and sales require guaranteed stock availability – often simultaneously. This means supply chain leaders are being asked to do more with less, while also navigating carrier on-time delivery rates that hit historic lows in 2025.
Competition is incredibly high and it’s becoming even more commonplace for companies to lose customers and contracts due to late or unreliable deliveries. In particular, heightened volatility has placed greater pressure on supply chain leaders to diversify the range of suppliers they use in order to reduce reliance on a single provider and the risk this carries.
Supply chain leaders therefore need a robust understanding of carrier options, trade routes and market trends to inform how they can achieve hitting these targets. But driving tangible improvements rests on having supply chain data that is independent, unified, standardized and accurate. This allows supply chain leaders to see where money is being left on the table and where the risk lies, like what containers are regularly at risk of demurrage fees, and what business decisions can be made to improve margins and service levels.
Tariffs
Tariffs have already been a major talking point this year. And whether by Trump (very likely) or other countries, they will be a theme we see much more of in the coming year. McKinsey’s annual survey of global supply chain leaders from December 2025 revealed that the one issue “top-of-mind” was “the potential impact of tariffs on many of the world’s most significant trade flows”, with 82% saying that their supply chains are affected by new tariffs.
Not only are tariffs impacting trade to and from the US, but other countries and regions are striking their own set of deals to manage the change. And even when deals are struck, tariffs can suddenly change again once a goal has been met or a new dispute arises.
In this ever-changing landscape, being one step ahead can feel like an uphill battle. But better control and insight into aggregated supply chain data, including carrier performance connected to your freight contracts, can ease this pressure by driving more informed decisions and providing supply chain leaders with confidence in their operation – you know exactly what happened. This confidence enables leaders to make decisions faster and with more clarity over tariffs. It also builds a sense of belief that they can adapt to situations and find solutions to abrupt changes.
Conversely, if you can’t access insights such as where shipments were at what point, or the various costs of different suppliers compared against their performance history, then maintaining this confidence becomes difficult. You’re making decisions blindfolded, and that’s when tariffs can become even more of a problem.
Technology
Supply chain leaders face a paradox – the choice of technology platforms on the market is abundant, yet procuring the wrong solution can set operations back years. With lengthy implementation timelines, high costs and integration complexity, the stakes of technology decisions have never been higher. The question isn’t whether to adopt new tech, but how to identify solutions that deliver measurable value without consuming years of implementation effort or disrupting existing operations.
The potential decision paralysis from dealing with these choices is perhaps a factor as to why tech investments are stalling (another finding from the McKinsey survey). For supply chain leaders already managing stretched teams and ongoing system implementations, the risk isn’t just the choice of the wrong platform, but also the opportunity cost of time and resources. A 12-month implementation that pulls key personnel away from daily operations can be more disruptive than the manual processes it’s meant to replace. The question becomes: what technology can integrate without requiring operational upheaval?
Most supply chains weren’t built for the power of AI. Data sits in silos, it is not standardised, technology is not connected, data isn’t kept up to date, and the infrastructure just isn’t there to take advantage of what’s now possible.
Agentic AI and advanced automation promise significant value, but if companies don’t have adequate supply chain technology that effectively unifies data and provides real-time data analytics, then new advancements like AI agents won’t. They need to be incorporated into an already highly functioning system.
Easing the pressure
Uncertainty and disruption are part and parcel of supply chains. In the year ahead, pressure to hit supply chain targets, navigate fluctuating tariffs and invest in technology that will produce value – not further disruption – will be the key trends facing the sector. What separates leaders who navigate these pressures successfully from those who struggle isn’t necessarily budget size or team capacity. It’s decision-making speed, backed by real-time, unified data.
Can you answer critical questions in minutes rather than days? When tariffs shift, can you immediately assess the impact on in-transit inventory? When targets tighten, can you identify which suppliers or carriers are underperforming? When evaluating new technology, can you distinguish platforms that integrate quickly from those requiring multi-year implementations?
This doesn’t require ripping out existing systems or embarking on transformation projects that consume years. Instead, it requires connecting the data that already exists but currently lives across fragmented carrier portals, forwarder spreadsheets, and email threads. The pressures aren’t going away – but the clarity needed to navigate them is achievable.
- Risk & Resilience























































































































































































































































































