Adriano Garibotto, Co-founder and Chief Sales & Marketing Officer at Creactives SpA, discusses the generation of enormous benefits for CPOs and supply chain chiefs through a unique brand of AI…

Artificial intelligence in procurement

A​​rtificial intelligence has opened an ever-expanding universe of possibilities and opportunities as it continues its breathless acceleration. The genie is well and truly out of the lamp, and we must all find the most positive uses of its power. None more so than in procurement and supply chain where AI is reconfiguring the functions at every level.

Adriano Garibotto is Co-founder and Chief Sales & Marketing Officer at Creactives SpA, which creates and deploys AI solutions for procurement and supply chain digitisation. He has joined us for a discussion on just how Creactives and its unique AI tools are generating enormous benefits for CPOs and supply chain chiefs.

As well as being responsible for sales and marketing at Creactives, Garibotto is also a member of the company’s board, along with fellow Co-founders Paolo Gamberoni and Francesco Bellomi, CEO and CTO respectively. Garibotto takes us back to the beginning. The very beginning.

Know thyself

According to many historians, there were three inscriptions written upon the ancient Greek Temple of Apollo at Delphi, one of which resonates with Garibotto: ‘Know thyself’. “4,000 years ago, the Greeks said everything that is needed,” he explains from his Verona office. “And we are still there.”

“To know yourself in procurement implies answers to four questions. What I buy? From whom I buy? When and how? These are the questions you need to be able to answer if you want to set your benchmark. If you want to set your starting point. If you want to be able to answer who you are, OK? Who you could be will depend on the negotiation and other things. But what you are today is something that comes up from the analysis of the data, which is the point where everything starts.”

Read the full story here!

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