Frustration with a broken system is a great motivator, and Spencer Penn, CEO and Co-Founder of LightSource, can attest to that
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LightSource is a business which, in its own words, gives the user ‘superpowers’ – an ambitious statement with plenty of evidence to confirm it. LightSource, based out of San Francisco, functions as a direct materials operating system, but provides so much more with its ‘Spec to Scale’ philosophy.
Spencer Penn, its CEO and Co-Founder, spent most of his career at Tesla prior to this role. He helped lead a program there called the Model Three, which was Tesla’s first mass market electric car. That was his first real exposure to the world of procurement and supply chain, and sparked a love and passion for that side of the business that led him to help create LightSource.
“I got exposed to a lot of challenges and insights, and some of those insights now underlie the product we’ve built at LightSource,” he explains. That love for procurement was inspired, in part, by the former CFO of Tesla, Deepak Ahuja, who Penn reported to and describes as “legendary”. Additionally, the rush to create the Model Three exposed Penn to the sourcing world for the first time.
Addressing a wider problem
After around three years of ideation, LightSource was launched officially in 2021. Penn never really planned to do this professionally; he thought he’d continue working in the tech field as an employee. But several things changed his mind.
“One, I realised the sourcing issues at Tesla weren’t just a Tesla problem,” he explains. “If you look at the income statements of any big manufacturing business, direct materials is the biggest area of spend, and it’s also the least innovative and underserved in terms of technology. So there’s a big market opportunity there. Many of us see it, but it doesn’t mean we quit our jobs like I did.
“The real thing that made the difference, for me, was meeting my Co-Founder, Idan Mintz. He’s my business partner and a brilliant technologist. He’s an engineer, our CTO, and he came from Google X and Google Research. Meeting him showed me I had a real counterpart on the technology side, and made me feel like we could go and pursue the change we wanted to see.”
And so, Penn and Mintz began to bring together the right elements to create a team and draw investor and customer interest. At that point, the risk wasn’t in following through with the idea – the risk was that if they waited any longer, someone else would fill the gap LightSource wanted to fill.
We spoke to Clive R. Heal at LavenirAI about the innovative ways in which AI can be applied to procurement.
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When you think about VR, the first things that come to mind are likely immersive gaming or scientific applications. But there’s so much more to VR as the relentless pace of technology marches on. With it, we start turning to other areas that could benefit from it; procurement, for example.
LavenirAI is an organisation so dedicated to leveraging AI for the betterment of procurement that it has created a negotiation training solution powered by this advanced technology. Communicating with AI-powered sales avatars using this solution allows users to learn masterful negotiation tactics. With procurement at the core of every organisation, and increasingly taking on a seat at the table, the ability to better negotiate, understand customer needs, and improve the ability to make decisions is more valuable than ever. That’s exactly what LavenirAI provides.
Clive R. Heal is the CEO of LavenirAI. We caught up with him at DPW NYC to discuss what the company offers, and dive into the real-world applications of VR in procurement.
VR as a procurement training tool
Images courtesy of DPW
“With what we do, you meet a digital mentor – Harini. She’s an avatar, a coach,” Heal explains. “She teaches you in an interactive way, and you can ask her questions. Then there’s negotiation practice where users can negotiate with sales avatars that negotiate right back. Virtual reality gives you a sense of presence, grounding the experience in realism.”
The VR version of LavenirAI’s solution – which will be released later this year – means users can train in that completely interactive way with avatars that are right in front of them. Heal led a session at DPW NYC whereby all attendees wore VR headsets. He guided them through the metaverse, meeting avatars along the way.
“The avatars are photorealistic. The quality of avatars has grown enormously over the last year,” says Heal. “So the avatar you’re talking to while wearing your headset is as close to real as it’s possible to get at this point.”
The potential of the metaverse
And these avatars, this metaverse, this AI-VR landscape – there’s so much that can be done with them beyond training. “In procurement, you might want to do a supplier audit before dealing with a new business,” explains Heal. “You’ll want to visit their plant. In the future, this won’t require a lengthy business trip to fly over there – you’ll be able to walk around a digital twin of the plant and meet the avatars of the people from manufacturing. You’ll be able to have actual conversations with them.
“There’s also the concept of collaborative workshops; innovation workshops. AI and VR unlock the ability for people anywhere in the world to be able to put on a headset and be able to have conversations, look at potential products, and talk about them. Right now, you can go into metaverse stores in Monaco with your avatar, and try on clothes to see how they look and fit, and order those clothes. It’s as simple as that.”
In Heal’s view, a whole new economy is coming: the virtual reality economy. “A year ago, McKinsey published a report saying that, within five years – just four years from now – 15% of all corporate revenue will come through the metaverse. Think about that. Not 15% more, but 15% of existing revenue that companies have.”
This marks a major shift in the way we consume, the way we live, and the way we work – as well as the way we procure. As evidenced by the work DPW does, AI is on the forefront of all procurement professionals’ minds, and it’s being applied in many exciting ways. But there’s always scope for more.
“AI is the thing of the moment; it’s everywhere,” Heal continues. “But I don’t think people realise the opportunities and impact. For me, the most important thing is embracing the technology. Vitally, AI can get you one step ahead of everyone else if you’re not afraid to branch out with what you’re doing with it. Using AI to improve procurement creates opportunities in the race to be the first to new insights, unlocking a competitive advantage.”
Keith Hartley, CEO of LevaData, discusses why procurement’s golden age is now amid the rise of transformative tech solutions.
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“This is the golden age to be in procurement.”
Keith Hartley, CEO of LevaData, doesn’t hold back.
Similar to his passion for surfing, he is constantly on the lookout for the next challenge to tackle. The company he leads is an integrated, AI-powered supply management software platform that is transforming direct material sourcing by helping companies reduce costs, mitigate risk, and accelerate new product development.
Given the trajectory of the procurement function’s journey over the past 10 years, few could doubt the change the space has seen. Indeed, procurement was once a back-office function siloed out of sight, but today it stands front and centre in business operations as a key cog in the machine. Hartley recognises that while it is an exciting time, procurement is still a laggard and restrained. “I would say we’re woefully behind in procurement,” he admits.
“The function’s teams are typically not ones to raise their hand and demand the tools they need to do their job. If you’re a salesperson and you work in a Customer Relationship Management system, it’s a given you need a system to do your job, and if you’re in finance, it’s a given you need an ERP system. When you turn to procurement, there’s not widespread acknowledgement that you need a tool like LevaData to do your job.”
LevaData powers the smartest supply chains in the world by constantly analysing business objectives against real-time market activity and community intelligence. The company is trusted to deliver improved margins, control risks, generate new product velocity, and achieve multi-tier supplier engagement with purpose-built tools for quick collaboration and decisive actions. LevaData creates a competitive advantage with transformational and predictive insights. “What we are replacing are spreadsheets and emails, but some major companies are still 100% reliant on them,” discusses Hartley. “It’s an antiquated way of doing business. Macroeconomic shocks aren’t new, and obviously Covid was a significant one. With these shocks in the global supply chain, you must understand the impact on your specific business.”
Hartley speaks to how at the end of the day, companies still need to make a profit. “It’s about finding alternative sources of supply and buying the parts at the right price. These are challenges that don’t go away; in fact, they were heightened during Covid and have continued with ongoing geopolitical tensions. The reality is there are always macroeconomic shocks that cause supply to be constrained and prices and lead times to be variable. This has a direct impact on how organisations deliver results and drive revenue growth. Covid really heightened the need for companies to get this workflow in order, and that’s what LevaData has been addressing. The procurement people have been thrust into the light. If they don’t have the tools they need, then they’re stuck. The job is incredibly complex, and procurement needs all the help it can get in today’s world.”
The arrival of generative AI
As generative AI continues to emerge in conversations in procurement and beyond, its rise has caused much excitement within organisational structures. Indeed, OpenAI’s ChatGPT’s launch in late 2022 has only amplified this conversation, with many eager to harness the benefit of efficiency and cost savings as quickly as possible. But just because it’s new, does it make it right?
“It’s early days. It’s mostly hype so far in terms of how it’s being adopted and brought forward, but I’ve never seen a faster accelerated hype cycle than gen AI [has] right now,” explains Hartley. “LevaData is a leader in AI and is using it in two areas of our product. We’re still in the early infancy of AI and what it can do. We use AI to help us contextualise all the different data sources. We take over 154 data sources and blend them. This is data that doesn’t make sense together. Most data-heavy people tap out at about 12 or 14 data sources because the mathematics gets so complex. The complexity has kept the indirect procurement providers away from this space.
“The second part where we use AI is where we identify parts based on savings potential. There’s a lot of potential for the generative piece incorporating an even larger number of data sources. This is huge. AI is going to change a lot and will take some time, but I’ve never seen such a rapid hype around AI before.”
Procurement’s golden age
Looking ahead, Hartley is full of optimism and enthusiasm for procurement’s future and believes we are entering the “golden age.” “The best part is that we’re just at the very start,” he explains. “If you’ve been in indirect procurement for the past 50 years, you’ve been wowed by Coupa, JAGGAER and Ariba, as they have sold the world on the benefits of source-to-contract and procure-to-pay workflows. That works well for indirect procurement, when you are buying pencils, chairs and laptops in volume. But the more complex workflow of sourcing direct materials, the very materials that you turn into products to sell in the market, has largely gone unnoticed. Fortunately, companies have realised the direct sourcing opportunity, and started investing in AI-powered tools like LevaData.
“Legacy spreadsheets and email should no longer be the de facto standard for direct material sourcing. With the convergence of AI, big data, and analytics platforms, procurement professionals can be the heroes they and their company deserve. The next decade is going to be a wild ride in procurement.”
CPOstrategy examines why replacing legacy systems could hold the key in procurement to achieve long-term success.
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As technology evolves, modernising legacy systems in procurement becomes essential.
Change management is never straightforward or linear. Indeed, legacy systems are familiar to an organisation and the workforce might be reluctant to embrace a new way of working, or at least at the very beginning.
But how much damage is clinging to outdated processes doing to an organisation?
Replacing legacy systems
“For many organisations, legacy systems are seen as holding back the business initiatives and business processes that rely on them,” according to Stefan Van Der Zijden, VP Analyst at Gartner. “When a tipping point is reached, application leaders must look to application modernisation to help remove the obstacles.”
People often like their routines and a preferred methodology of how something is completed. This can lead to pushback from the workforce about the purpose of ‘fixing something if it isn’t broken.’ And the point of change for the sake of change is a valid one, up until an alternative which is going to demonstrate tangible benefits. The truth is that most legacy systems don’t allow for growth with older technology often not able to interact with newer systems and processes. In ‘7 options to modernise legacy systems’, Gartner pointed out six main drivers of application modernisation with three from a business sense and three from an IT perspective.
These are business fit, value and agility as well as cost, complexity and risk. If a legacy application isn’t meeting new requirements needed by a digital business, it needs to be modernised to fit properly and should be enhanced to offer greater value to the business. Without agility, a digital business will struggle to keep pace with the latest trends or craze and put the organisation at risk of falling behind competitors. Whereas from an IT side, if the total cost of ownership is too high or if the technology is too difficult to use, then modernising could be vital.
Overcoming resistance to change
Ultimately, change management is an essential component of any Chief Procurement Officer’s role. It can range from a small swap, such as a change of supplier, to wide-scale amendments such as altering the way goods and services are acquired or implementing a procurement or software transformation. According to data from group purchasing firm Una, 70% of change management efforts fail. In order to combat this, there are three key steps to overcoming resistance to change. These are engagement, managing resistance and not neglecting training.
Market disruptions, evolving customer demands and the necessity for a digital landscape has forced businesses’ hands. They are now faced with the task of completing legacy modernisation as a matter of urgency to deliver innovative products and services quickly and efficiently. Failure to do so could lead to being reactive instead of proactive – a risk that in today’s fast paced and ever-changing world that should be taken with caution.
