The move comes at a pivotal moment for the industry as organisations everywhere are navigating major IT and cloud transformation, trying to maximise value from significant technology investments, and seeking clarity on rapidly expanding AI spend.
That’s exactly the challenge 2Data was built to help solve – through independent, cross-vendor advice grounded in data.
De Bresser joins 2Data from Microsoft, where he most recently served as Chief Operating Officer for the UK & Ireland, translating growth strategy into cross-company execution at scale and leading connected Sales & Marketing, Go-to-Market, Planning and Sales Operations functions.
He previously held senior commercial, services and operations leadership roles across the UK and EMEA. With more than 25 years in the IT industry, de Bresser brings deep commercial expertise and extensive experience driving growth and customer impact. “I’m really excited to join 2Data at such a pivotal moment in the industry,” said de Bresser. “Companies are going through major shifts in how IT and the cloud shape their business, and many are trying to get a clear view of what they’re spending – and how to optimise it – especially now that AI costs are rising so quickly.
“With 2Data’s cross‑vendor experience and independent approach, we can cut through the noise and give organisations the facts they need to make solid, confident decisions. I’m looking forward to working with the team and our customers to bring more clarity, unlock real value and help them make choices that stand up over the long term.”
Assi founded 2Data and has led it from day one, building the independent advisory model and cross-vendor expertise that customers rely on today. As Executive Chairman, he will stay closely involved – focused on strategy, key relationships, and setting 2Data up for its next phase of growth alongside Jos. “I founded 2Data because organisations deserved genuinely independent, data-driven advice on their software spend, with savings delivered throughout the contract lifecycle,” said Assi. “Four years on, that need has never been greater, and the opportunity ahead of us has never been bigger.
“That is why now is the right time to bring in a CEO of Jos’s calibre. His track record at Microsoft speaks for itself, but what convinced me most is that he shares our conviction that customers come first and independence is non-negotiable. As Executive Chairman, I will remain closely involved, focused on strategy, our key relationships, and ensuring 2Data continues evolving into high-spend areas such as AI. To our customers, the team you know, the approach you trust, and my personal commitment to you will not change. What changes is how much more we can now do for you.”
Find out more about 2Data here.