Omnea, the agentic operating system for procurement and supplier management, has revealed today that MVK will bring three decades of lived procurement experience to the company’s product strategy and roadmap, while working shoulder to shoulder with customers through their procurement transformations.
MVK was searching for a role which would allow him to maintain close contact with customers and end-to-end process transformation, built on a platform that delivers on the promise of AI. This led him to knock on the door of Omnea CEO and founder Ben Freeman himself.
“This market has seen more innovation in the last three years than the previous twenty. The intake and orchestration players that took on Coupa while I was there intrigued me – the market needed that competition,” said MVK. “But the more I researched and spoke to my network, the more I saw a similar product architecture and approach, with a prettier front end. AI is a generational opportunity to do things genuinely differently, and a slightly shinier P2P wasn’t enough for me. I wanted a truly AI-native solution. Omnea’s name kept coming up. The deeper I dug, the more certain I became. This was it.”
MVK brings nearly 30 years of experience spanning finance, procurement, and enterprise transformation. He helped build the procurement function at VF Corporation, the parent company of brands including The North Face, Timberland, and Vans, before serving as the Head of Procurement at Lululemon. He then spent five years at Coupa, first as Chief Procurement Officer and later as Practice Leader, where he advised some of the world’s largest organisations on procurement transformation and digital strategy.
“MVK has seen this market from every seat, and nobody is better placed to help our customers seize what AI makes possible than someone who has led enterprise transformation from the inside,” said Ben Freeman, CEO and founder of Omnea. “He’ll work shoulder to shoulder with our customers, and sharpen how we build our agentic operating system for procurement. Having him choose Omnea is a proud moment for us.”
Omnea tripled revenue in the 12 months to June 2026, its third consecutive year of more than 3x growth, with enterprises including PayPal, Just Eat, and T. Rowe Price selecting the platform in the first half of the year. Global headcount grew 64% in H1, with the New York team growing 250% as US adoption accelerates.
“The next generation of procurement innovation won’t be measured by how many workflows it automates or agents it implements,” added MVK. “It will be measured by how intelligently it helps businesses make better decisions. I’m excited to build that future with Omnea.”
For more information about Omnea, check out our article from DPW New York here.