Speaking at Manifest 2026 in Las Vegas, Ray DeMelfi, Senior Vice President of Strategic Services, and Derek Miller, Senior Account Executive at Hy-Tek Intralogistics, present a clear view of how supply chains must evolve in a world defined by volatility, labour pressure and accelerating automation.
At Hy-Tek Intralogistics, strategy begins long before a system is installed, a robot deployed, or a facility redesigned. It begins with stepping back. The message is consistent. The companies that succeed are those that think beyond the immediate constraint and design for what comes next.
Strategy first
Hy-Tek operates as an end-to-end intralogistics partner, supporting organisations from early-stage supply chain strategy and network design through to technology integration, deployment and ongoing optimisation. The company combines consulting, software, automation partnerships and implementation expertise to deliver distribution and fulfilment systems tailored to specific operational requirements.
For Ray DeMelfi, Senior Vice President of Strategic Services, the most common mistake organisations make is focusing too narrowly on today’s operational pain points. His team works with customers to define how facilities and networks must operate, not just now, but for years to come. That means building data-driven concepts that reflect growth ambitions, service expectations and structural change across the business. “Understanding your growth is the starting point. What are you trying to achieve?” he says. “A lot of times, customers look at the constraints of today and become narrow in focus… but you have to step back and understand what your growth strategy is and what the requirements are to support that…”
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