Zip: Orchestrating the future

At the forefront of procurement transformation, Zip is pioneering a new era of orchestration and AI-driven efficiency. Co-founder and CEO Rujul Zaparde speaks to CPOstrategy about redefining intake-to-pay workflows, empowering procurement to focus on strategic value, and the company’s bold ambition to process one billion AI-assisted reviews by 2030…

When Rujul Zaparde, Co-Founder and CEO of Zip, reflects on his time at Airbnb, he remembers the frustrations that sparked a new category in procurement technology. “Lu (Cheng) and I were both in engineering and product,” he recalls, “and every time we needed to make a request, we had to go through a fragmented procurement process – legal, IT, risk, privacy, and so on. It was a black box.” 

That “black box” became the inspiration for Zip, a platform designed to orchestrate procurement intake and automate the complex workflows that sit between departments and systems.

Founded just five years ago, Zip has grown at lightning speed, now serving over 600 enterprise customers across industries from tech and financial services to oil and gas and manufacturing. For Zaparde, that diversity is proof of how universal the problem really is: “Every enterprise in the world has this challenge.”

The depth beneath the surface

While the concept of orchestration might seem simple, Zaparde stresses that the success of Zip lies in its depth. “The challenge is everything under the iceberg,” he says. “It’s all the details – auditability, user management, permissioning – that have to work perfectly to make orchestration successful.”

He points out that many procurement leaders underestimate the technical and organisational complexity involved. “To get value from orchestration, you need to deploy it across a broad base of employees. It’s a high-impact, high-risk change. So when you do it, it has to really work.”

Zip’s uniqueness, he explains, lies in its enterprise scalability and end-to-end capability. “We’re the only company in the world that does intake to procure to pay – and can actually handle the downstream for you over time.” Read the full story here!