The strategic acquisition will propel ORO’s global growth and strengthen its relationship with consulting and integration partners, unlocking new opportunities for co-innovation and procurement value creation.
Enterprises have long struggled with fragmented tech stacks and complex procurement processes that hinder digital transformation, frustrate users and diminish ROI. This has created immense demand for ORO’s GenAI procurement orchestration solution, which solves these challenges by seamlessly connecting disparate technologies, processes and data into a single, human-centric ecosystem.
Procurement transformation
“This acquisition marks a defining moment in procurement digitisation. The market is flooded with AI and tech innovation, yet enterprises continue to leave significant value on the table,” said Sudhir Bhojwani, CEO and co-founder of ORO Labs. “Orchestration has emerged as the answer to procurement’s long-standing challenges, enabling teams to finally break free from the inefficiencies that have held them back for years. Having seen what’s possible, CPOs are moving fast to explore new use cases and create a future state with AI-led orchestration at the core. The ProcureTech team – along with their deep network of partners and integrators – will help us accelerate this shift and get problem-solving orchestration into the hands of more CPOs, faster.”
ORO and ProcureTech have a deep history of co-innovation, including four-plus years of working together to help large enterprises – including GSK, Liberty Blume and Roche – transform procurement operations with orchestration and AI technology. As part of this acquisition, ProcureTech’s team of 20 procurement experts will join ORO, strengthening the company’s EMEA operations. The ProcureTech team will also activate their extensive tech, consultant and integrator partner network, creating new opportunities for the industry’s smartest minds to collaborate faster and wider on new use cases for orchestration.
Welcoming procurement’s future
Lance Younger, CEO of ProcureTech and ORO’s newly appointed Executive Vice President, EMEA and Global Alliances, said, “ORO is the number one solution for enterprises globally, and orchestration is the new digital foundation for procurement. The ProcureTech team joining ORO is a generational opportunity to shape the future of procurement and work hand-in-hand with the world’s largest and most innovative enterprises and partners to solve problems and transform procurement with user-centric and human-first design thinking.”
Over the last five years, ProcureTech has been on a mission to supercharge procurement digitally, working with many of the Global 2000. Adding ProcureTech’s team of procurement thought leaders, tech innovators and industry practitioners deepens ORO’s already rich talent base, procurement heritage and industry experience, further solidifying its position as the leading enterprise procurement orchestration platform.
