“We believe.”
That was the message from DPW Amsterdam’s powerful opening show. The song, performed by Elvis-E and the ZA-EL Gospel Choir, was created exclusively for the event and kicked off the highly anticipated meet in the Dutch capital.
And it is safe to say the world’s biggest and most influential tech event in procurement and supply chain lived up to its billing. With 1,300 attendees from 44 countries across 32 industries and 72 sessions featuring 140 speakers across five stages alongside 120 sponsors, 84 startup pitches over 14 tech domains, the numbers speak for themselves. Procurement gets excited about DPW.
DPW’s journey
Indeed, the story of how DPW was born is truly inspiring. Founder Matthias Gutzmann had grown frustrated at the lack of procurement conferences to showcase his previous employer Vizibl and decided to create the solution himself. He left his job in New York City, moved into his parents’ house and invested all his savings to launch DPW. Months later, DPW’s launch conference in September 2019 welcomed 400 industry leaders while being praised from across procurement. Fast forward five years and DPW Amsterdam has grown from strength to strength and even launched its first event in North America last summer back where it began for Gutzmann in New York.
DPW Amsterdam strives to deliver a great experience and its competitive advantage is it doesn’t solely revolve around procurement. DPW Amsterdam blends talks, technology, networking, performances, culinary and wellness into one immersive experience that inspires attendees and keeps them coming back.
Every year, DPW selects a different theme to set the tone for the conference’s conversation. This year, 10X was chosen which is the idea that organisations should aim for a moonshot mindset instead of seeking incremental growth. In procurement and supply chain, 10X thinking essentially means fostering a progressive diverse culture where calculated risks are embraced, reimagining and rewiring traditional processes, moving from legacy tech to disruptive technologies, and leveraging AI and automations that deliver tenfold improvements in efficiency, cost savings, and supplier relationships.
DPW Amsterdam 2024
Held once more at the historic former stock exchange building, the Beurs van Berlage, Gutzmann and CEO Herman Knevel had a few special tricks up their sleeve. New this year were tech safaris which were guided group tours operating throughout the expo halls. Due to the 25,000ft² of exhibition space within the building, it can often be challenging to find your way around. However, the introduction of these tech safaris, which were tailored to specific themes, allowed attendees to gain real insight into the areas they cared the most about. Also new this year was a podcast studio which covered topics from AI and procurement orchestration to women in procurement and sustainability.
As is customary for DPW Amsterdam, the conference did not disappoint once again with its speaker line-up. The headliner was Paul Polman, former CEO of Unilever, who delivered a spectacular keynote on how purpose-driven leadership can drive both profitability and positive impact. Polman, who is a globally recognised thought leader in sustainability, also took to the stage to challenge business leaders to embrace Sustainable Development Goals with urgency and courage in a separate session on exponential climate action.
Driving Procurement
One of the biggest draws of DPW Amsterdam is there is something for everyone. Sessions covered a range of topics including how to leverage data analytics and AI for guided decision-making, how to build and rethink procurement organisations with a tech mindset and how to scale 10X efficiency and impact, among others. Across the two days, there were more than 70 learning sessions spanning keynotes, workshops and pitches across seven stages. The stages were Centre Stage, Sponsors We Love Stage, 10X Stage, Masterclass Stage, CPO Summit, Expo Pitch Arena and Startup Academy. Some of the speakers across the event included the likes of Jennifer Moceri, Chief Procurement Officer at Google, Marc Engel, CEO at Unilabs and Rujul Zaparde, CEO at Zip. And for those unable to attend, DPW live-streamed the action via social media to allow thousands more people to watch the important keynote sessions along at home.
As many attendees travel to Amsterdam from other countries, there are official DPW Amsterdam side events the day before the conference begins. A padel tournament was arranged for the first time which proved a hit, alongside ORO IMAGINE, while HICX Supplier Experience Live also returned for its second year. Add in the Opening party, the Zip Canal Cruise, After Drinks and the Grand Finale Closing party, DPW Amsterdam 2024 ensured no attendee was left without plans.
Digital Procurement Boom
The conference has grown significantly over the years. Last year’s theme of ‘Make Tech Work’ laid the groundwork for technology transformation and focused on how to turn digital aspirations into a reality. As procurement’s current favourite word, generative AI, continues to create conversation and make waves within the function and beyond, collaborating to find the best strategies to leverage large language models and advanced technologies is the key to success in the modern world.
Speaking exclusively to CPOstrategy following the event, Gutzmann was in no doubt about DPW Amsterdam’s direction of travel. “I’m overwhelmed. The final word is always with our sponsors and attendees and the feedback I’ve heard across the board is amazing. I really think this was our best one yet.”
Knevel was in full agreement with Gutzmann and revealed that he felt the momentum upon entering the building. “The energy in the room across the two days was contagious. There was a genuine interest in what these solutions are bringing to the procurement space.”
Future
And the duo of Gutzmann and Knevel have no plans to slow down yet. With a final year planned with the Beurs van Berlage as the venue, they are in the early stages of locating a new home for DPW Amsterdam from 2026 onwards as the conference continues to scale exponentially.
DPW Amsterdam is a hub of collaboration. It is an event that truly brings real-world challenges to the front of the agenda and offers real, actionable guidance on how to overcome obstacles. While today’s world is ever-changing, procurement has the keys to unlock the door. Let’s go 10X.
