Powered by machine learning and computer vision expertise, Tobii enables a safer, more intuitive and comfortable in-cabin experience — for everyone in the car. Their technology enables the next generation of interior sensing, pushing the boundaries of what’s possible.
Over the past few years, Tobii has worked closely with automotive companies such as Bosch. Adrian Capata, Senior Vice President at Tobii Autosense, is in no uncertain times about the importance of establishing key, strategic partnerships. “Our mission is to help the world through technology that understands human attention and intent,” he explains. “In order to achieve our goals, we rely on working together with important automotive players. We believe that through joint technology and market expertise, we can provide the right value to our customers. To be successful in automotive, we need to rally as an ecosystem focusing on developing our own strengths and relying on our strategic partners for areas where they are powerful.”
Partnership benefits
Henrik Mawby, Sales Director at Tobii, explains that one of the major benefits of partnerships is how the companies Tobii works with have helped accelerate and mature their delivery to the automotive industry. “We were new and had to learn about the uniqueness of this industry. Working with companies in the automotive industry lends a lot of credibility to Tobii as well,” he adds.
Anders Wirkestrand, Director of Product Management at Tobii, explains that harnessing trust is one of the key ingredients to a successful partnership and stresses the importance of establishing and building mutually beneficial alliances. “Our partners know we are a company who can go in and solve problems when it comes to delivering key signals that are needed, analysing problems and collecting data.”
To meet the needs of partners in the automotive industry in the future, Tobii focuses on innovation and improved ways of working, according to Capata. “We have been in the automotive market for more than five years, but at the core, we are a technology company and through our partnerships we are learning how to become more reliable from an automotive requirements point of view,” he reveals.
Looking ahead to the future of the partnership, both Mawby and Wirkestrand are excited about the potential of Tobii’s collaboration with partners moving forward and are aiming to achieve continued growth. “We want to go deeper into our partnerships and are looking forward to exploring what other opportunities there are over the next few years,” discusses Mawby.
“We are creating technology that saves lives,” adds Wirkestrand. “Something that is for the greater good of traffic safety.”
Find out more in the latest issue of CPOstrategy Magazine.