BirchStreet Systems is the leading global technology provider of P2P operations solutions to the hospitality sector.
Over the years, its solutions have been developed through deep collaboration with customers to deliver groundbreaking and innovative work throughout the likes of hotels, casinos, restaurants and food management companies. BirchStreet offers a robust modular platform that optimizes end-to-end procure-to-pay process and provides data and insights that hospitality customers use on a global basis across its properties to make better purchasing decisions. The company works to deliver a significant amount of value to its customers, as it enables them to capture spend in one place while focusing on price and discounts with suppliers, as well as full accounting compliance.
John Fay has been the CEO of BirchStreet since 2022, which has been working with Marriott International since 2009. Fay recognises the collaboration between the companies: “Our focus has been on building and enhancing that relationship with Marriott as Marriott has grown both within existing markets and in new markets,” he said. “That collaboration is strategic for us at BirchStreet. Our objective is to understand Marriott’s purchasing and strategic focus and then to work closely with Marriott to help drive more effectiveness from the platform related to purchasing, financial control and payments.”
An effective business relationship needs to be mutually beneficial and built on trust and transparency. “One of the very unique roles BirchStreet plays is that we are the neutral purchasing platform at the centre of the hospitality business. While we work extensively with Marriott, we’re also addressing similar issues for other large hospitality brands. We also form non-commercial working groups in the industry to tackle questions that affect the whole space. As a result, BirchStreet can offer hospitality brands access to a very special community, consisting of users of our platform who face similar issues and challenges in their operations.”
Fay says, “Since we only focus on the hospitality sector, we are able to incorporate specific feedback into our product roadmap and build unmatched depth of functionality within our P2P platform that none of the generic horizontal platforms can deliver. It’s a win-win.”
